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fforde, just to clarify:

1) Does the unique serial number you refer to only apply to professionally produced DVD's, Blu-rays, HD-DVD's? or does it also apply to DVD+/-R back-up discs containing MKV's, WMV's, AVI's, etc?

2) If it only applies to professionally produced discs is that serial # unique to each specific disc or for the film in general? ie, if you had two identical Universal Studios DVD's of 'Scarface', would they each have the same serial number?

thanks