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So to cover the simple things first, you could just create a shortcut on the desktop, or keep the .bat file on the desktop and run it from there.

However I gather you would like to run mediaportal when the computer starts up.

If so the easiest way is to create your .bat file and run it from a scheduled task.

How To Schedule Tasks in Windows 7 |

I have found task scheduler to be a bit hit and miss sometimes.

Some tricks I have found to get scheduled tasks to run reliably.

Create the task.

Create a new Action - add the file you want to run then cut the path and paste it into the "Start in" box

So for a file C:\Batch_Files\Startup\Turtle.bat you'd end up with something like:

Program/script  "Turtle.bat" (with the quotes seems to work)

Start in  C:\Batch_Files\Startup\