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<blockquote data-quote="Inker" data-source="post: 68041" data-attributes="member: 10541">Do you mean that change is good? If so, then this is certainly true, however changing ones brand, even just the font used in the logo, is pretty risky from a marketing point of view. You really don't wanna go through a multitude of different logos. How many times has the Coca-Cola logo changed in the past 50 years? If I remember correctly they tried to change it once, but quickly went back as customers got confused as they didn't immediatly recognize the brand in the supermarket. A different Example may be Intel, who had used the same Intel Inside logo since I believe the early ninties, but have recently changed at least that part of their brand. So yes, it can be done if one really feels its time for a change, and perhaps one would like to differentiat itself from one's own past, symbolising a new, fresh product range. Generally though, I believe its best to stick with one.Now you might argue that your logo actually looks better, let everyone judge that by himself, however I do believe that the current iteration of the MP logo is at least somewhat well established. If the logo were to change, than that would have to be done a global scale, meaning the webpage, promotional pictures, everything. No easy task, and certainly none that should be taken lightly.What I'm trying to say is, if the MP logo (and with it the brand) stays the same for the .3 release, than the splash-screen, as good as it may look, needs to use that same brand and style.Hope you can understand my reasoning, no bad feelings intented.Inker</blockquote>

[QUOTE="Inker, post: 68041, member: 10541"] Do you mean that change is good? If so, then this is certainly true, however changing ones brand, even just the font used in the logo, is pretty risky from a marketing point of view. You really don't wanna go through a multitude of different logos. How many times has the Coca-Cola logo changed in the past 50 years? If I remember correctly they tried to change it once, but quickly went back as customers got confused as they didn't immediatly recognize the brand in the supermarket. A different Example may be Intel, who had used the same Intel Inside logo since I believe the early ninties, but have recently changed at least that part of their brand. So yes, it can be done if one really feels its time for a change, and perhaps one would like to differentiat itself from one's own past, symbolising a new, fresh product range. Generally though, I believe its best to stick with one. Now you might argue that your logo actually looks better, let everyone judge that by himself, however I do believe that the current iteration of the MP logo is at least somewhat well established. If the logo were to change, than that would have to be done a global scale, meaning the webpage, promotional pictures, everything. No easy task, and certainly none that should be taken lightly. What I'm trying to say is, if the MP logo (and with it the brand) stays the same for the .3 release, than the splash-screen, as good as it may look, needs to use that same brand and style. Hope you can understand my reasoning, no bad feelings intented. Inker [/QUOTE]

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